Flight Safety Australia - feedback survey 2018

In September 2018 we asked for feedback on our flagship aviation safety magazine Flight Safety Australia. We asked a variety of questions to explore current reading habits and satisfaction levels, whether the magazine has an impact on aviation safety (knowledge, awareness and behaviour), and to source ideas for improvement (including audience preferences regarding the magazine’s format, frequency and content, and how to grow readership).

We received 1,299 responses from a wide range of people in the aviation industry. About 70 percent of respondents were current readers, and the rest had not read Flight Safety Australia within 12 months.

The results show that Flight Safety Australia magazine has a positive influence on knowledge and awareness about safety issues, and also behaviour. Of those who currently read the magazine, 95 per cent agree/strongly agree that they have learned useful information from Flight Safety Australia and 85 per cent agree/strongly agree it has influenced them to become safer in their aviation role. A majority of current readers surveyed (89%) would recommend it to other people in the industry because the content is well written, informative and enjoyable, it provides opportunities to learn from other’s mistakes, and it provides a relevant connection to real life practices.

The results show a high level of satisfaction with the current mixture of stories and a range of additional story ideas were received.

Almost 30 percent of respondents said they have not read Flight Safety Australia in the last 12 months mainly because the digital format doesn’t suit them (they prefer print).

We are changing our publishing model for Flight Safety Australia magazine in response to the feedback.

From September 2019 we will introduce the option for people to subscribe to a quarterly print magazine. It will cost $39.95 for a 12-month subscription (four issues per year delivered to your door including postage and handling within Australia). It is necessary for us to charge a subscription fee to make this option sustainable in the long term.

From our research we know that some of you would prefer to receive the content for free. As a result, we will continue to publish all the features of the print magazine on the Flight Safety Australia website and will also update it regularly with unique ‘digital only’ content (including topical news, safety videos, audio close calls and more).

Subscribe now to Flight Safety Australia print edition at the CASA Online Store.